We are looking for a PPC Specialist/Paid Search specialist to support paid media performance for a manufacturing organization in Rockford, Michigan. This Long-term Contract position will focus on strengthening search, product listing ads, social, and display campaigns by partnering with an external agency and internal marketing teams. The ideal candidate brings hands-on digital advertising experience, strong analytical thinking, and the ability to keep campaigns aligned with promotional calendars, product launches, and broader business goals.Responsibilities:• Partner with the external media agency to improve performance across paid search, product listing ads, social advertising, and display campaigns.• Translate upcoming promotions, new product introductions, and marketing priorities into clear campaign briefs for agency execution.• Coordinate internal requests for updated ad assets to support social and display initiatives with fresh, effective creative.• Track campaign results and prepare recurring reports that highlight performance trends, opportunities, and next steps.• Manage monthly budget support activities, including accrual tracking, invoice review, and documentation for paid media spend.• Monitor paid media analytics to identify optimization opportunities and support testing strategies that improve return on investment.• Work across marketing systems and tools, including CMS and CRM platforms, to help maintain campaign accuracy and audience alignment.
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